Arts Marketing & staying connected

August 22, 2016


I recently spent the week at Whitecliffe College of Arts & Design in Auckland for the Arts Marketing component of my fourth year BFA studies.  For the Christchurch students (including myself) it's a bit of a mission to tear ourselves away from current studio practice and other elements due soon required to complete our BFA studies in November. However, the week was full of lectures with interesting and educated speakers and arts practitioners who know what it takes to start your career off and what opportunities are out there post study.  


Maintaining momentum and staying connected to your art peers and others within the industry is a must if you want to keep an active studio going, keep making, and moving forward towards a successful art practice. 


Schedule of guest speakers:

Becky Nunes - HOD Photography, Whitecliffe College of Arts & Design, Senior 
lecturer and practicing photographer

Artists Julia & Alexandra Heaney - Developing and creating art projects for festivals, including funding, the process of conception through to delivery and how their practice is managed.

Layla Tweedie-Cullen - Graphic designer, curator, director of Split Fountain, niche publisher, covering information about publications, catalogues, zines as useful promotional tools

Shelley Simpson - Artist, ducator, website designer and developer talking about websites as useful marketing tools, what they can do, planning etc

Justine Giles - Developing and maintaining a Wordpress site

Anna Miles - Anna Miles Gallery, her career as a writer, educator, art dealer - discussing the relationship between dealer and artist

Tanya Eccleston - Artist, educator, writer and senior lecturer talking about HOW to write about your artwork, including bio, press release, artist statement, proposals, the essay and how these are all relevant


(Arts & Funding proposals info)

Giles Peterson - Curator, educator and lecturer on arts marketing and public relations... the nine steps to success

Humphrey Tait: Arts Advisor: Craft/object/Visual Arts with Creative NZ.  How artists can seek funding assistance and what's required

Jessica Pearless: Ambassador - Boosted NZ. A NZ painter herself, she covers crowd funding options, how it works, what an artist would use them for - ways of making  successful Boosted campaign.

Anita Totha - Artist, Curator and Educator covering the artist gallery relationship, exhibition management, project management, photo books and art fairs!  Discussing her personal experiences and practice including her work with Tangent, AKL festival of photography and documentary pictures on paper... a film that looks at the 
photo book phenomenon 


(Future Directions)

Daphne Simons - Visual Artist - an artists perspective on exhibition projects, artist run spaces, networking, curating, and creating opportunities.  The Artist Alliance volunteer programme and creating other opportunities.  A how to stay connected type talk!

Tommy Honey - Architect, designer, educator, writer and cultural commentator on life after school and 'Setting Goals'

Tanya Eccleston - artist, educator, lecturer, writer discussing MFA?Research - Post Grad study options. What's involved where and how to go about it. Q & A




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